![reveal.gif Image on can changing colors of the chameleon and background text from green to yellow when can goes from cold to warm](/sites/files/2021-12/reveal.gif)
![reveal-warm-2x.jpeg Images and text on the can are faded to yellow as the can is now warm.](/sites/files/2021-12/reveal-warm-2x.jpeg)
![reveal-cold-step-2-2x.jpeg Images and text on the can are fading in from the green color as the can is becoming warmer.](/sites/files/2021-12/reveal-cold-step-2-2x.jpeg)
![reveal-cold-step-1-2x.jpeg Images and text on the can are green and darker as the can is cold](/sites/files/2021-12/reveal-cold-step-1-2x.jpeg)
![Image on can changing colors of the chameleon and background text from green to yellow when can goes from cold to warm](/sites/files/styles/thumbnail/public/2021-12/reveal.gif?itok=lgjELM80)
![Images and text on the can are faded to yellow as the can is now warm.](/sites/files/styles/thumbnail/public/2021-12/reveal-warm-2x.jpeg?itok=JqBaN-7L)
![Images and text on the can are fading in from the green color as the can is becoming warmer.](/sites/files/styles/thumbnail/public/2021-12/reveal-cold-step-2-2x.jpeg?itok=oAUa0RCe)
![Images and text on the can are green and darker as the can is cold](/sites/files/styles/thumbnail/public/2021-12/reveal-cold-step-1-2x.jpeg?itok=VzEs054H)
Reveal™
These novel temperature-sensitive inks offer brand owners a unique opportunity to increase engagement with consumers before, during and after beverage consumption. Graphics can change to ‘reveal’ specific imagery and messaging as the cold product inside the beverage can is consumed. This technology provides one ambient ‘original’ image, one ‘cold’ image and as the consumer drinks the contents of the can, a third image appears, offering the perfect vehicle to hide a message.
How It Works
Two thermochromic inks appear at the same time when the can is cold, but as the cold product is consumed, one ink disappears.
Recommended For
Promotional campaigns or contests.
Consider Combining With